Yeshwant Naik
← All work
CLIENT PROJECT · AUTOMOTIVE DEALER SERVICES

Field Sales Assistant: plan, debrief and prepare by voice

One place for a dealer-facing sales team to plan each visit, record what happened by talking it through, and walk into the next one prepared. Built on the team’s existing CRM, then extended with voice.

CLIENT
Finance and insurance products sold through car dealerships
BUILT ON
Existing field-sales CRM on AWS, speech-to-text, Claude API
WORKS IN
The phone’s browser, nothing to install
TRY IT YOURSELF

Debrief by voice, and ask the assistant

Two parts of the app, running live on sample data. Record a debrief after a dealer visit and see the suggested updates, or switch to the Assistant to ask about your meetings and book one by voice.

HOW IT WORKED BEFORE

Every visit meant filling in a long, manual form

Client type, date, time, dealership, contacts, attendees, five goal dropdowns, notes and materials, all typed by hand on a phone between dealer visits.

  1. 1Time-consumingTyping up each visit on a phone took time from the next dealer, so entries were delayed or skipped.
  2. 2Details got lostNotes were written from memory hours later. What the dealer said and what was agreed didn’t make it in.
  3. 3Goals went staleStatuses were only as current as the last manual update, so nobody could see what was really open.
  4. 4No meeting summaryThere was no single record of what was covered and what happens next.
  5. 5Prep was manualBefore a visit, the rep pieced together history, open goals and past promises themselves.
  6. 6Not built for the roadThe team works between dealerships. A form needs both hands and full attention.
THE NEW WAY

One place to plan, record and prepare

  1. 1Plan the visitSchedule it in one place instead of Outlook: dealer, date and time, attendees and goals.
  2. 2Record what happenedAfter the meeting, talk it through. The assistant fills in who was met, the outcome and next steps.
  3. 3Get the recapThe assistant writes a short summary of what was covered, what was agreed and what happens next.
  4. 4Walk in preparedBefore the next visit, a brief pulls together open goals and promises, read aloud on the drive in.

The AI only suggests. Every change quotes the words it came from, and nothing is saved until the salesperson confirms.

VOICE CAPTURE

One debrief, several updates

Back in the car, the salesperson talks through the whole meeting once. The assistant picks out each goal that moved and any follow-up mentioned, and turns them into one-tap updates.

Field SalesYN
← Claims follow-upVoice noteMetro Honda · Overall meeting
RecordingOverall meeting00:41
LIVE TRANSCRIPTGood meeting with Tony. We went through the warranty claims backlog and that’s all cleared now. Customer complaints are still being worked through, he’ll send me the list on Monday. We didn’t get to the credit line. Let’s meet again on the 20th at 11…
■ Stop✓ Finish note
HomeAppointmentsAssistantActivitiesDealers
Talk it through onceNo need to go goal by goal
Field SalesYN
← AppointmentsClaims follow-upMetro Honda · Earlier today
💡 Review warranty claims → Done?“…that’s all cleared now.”
✓ ApplyDismiss
💡 Address customer complaints → In progress?“…still being worked through…”
✓ ApplyDismiss
💡 Suggested follow-up meeting“Let’s meet again on the 20th at 11…”Customer complaints follow-up
Tue 20 Oct11:00 AM
Create meetingDismiss
HomeAppointmentsAssistantActivitiesDealers
Three updates from one noteEach quotes what was said
Field SalesYN
← AppointmentsClaims follow-upMetro Honda · Earlier today
GOALS
SUPPORT
Review warranty claimsDone
✓ Applied from your debrief
SUPPORT
Address customer complaintsIn progress
✓ Applied from your debrief
FINANCE
Credit line discussionNot started
Left alone: not discussed
✓ Follow-up booked
Customer complaints follow-up · Tue 20 Oct, 11:00 AM
HomeAppointmentsAssistantActivitiesDealers
Record updated in three tapsUnmentioned goals are left alone
READY FOR THE NEXT VISIT

Briefs that remember, and booking by voice

Field SalesYN
← AppointmentsQuarterly business reviewSunrise Toyota · Wed 14 Oct, 10:00 AM
BEFORE YOU GOFrom 2 earlier meetings
Last time: on 24 Sep you agreed new payment terms.Still open: incentive program review (Q4 numbers); co-op advertising.Focus today: close the incentive review, open co-op advertising.
1.2× ▾🔊 Read aloud
GOALS FOR THIS MEETING
FINANCE
Incentive program reviewIn progress
MARKETING
Co-op advertising discussionNot started
HomeAppointmentsAssistantActivitiesDealers
“Before you go”Last time, still open, focus today, in under 30 seconds
Field SalesYN
← VoiceAssistantAsk about your meetings
Book Summit Subaru Thursday at 3, call it monthly check-in
Thursday October 15 at 3 PM clashes with your Metro Honda claims review. Book it anyway, or pick another time?
Claims review
Metro Honda · Thu 15 Oct, 2:30–3:30
Clash
Make it 4 instead
“Monthly check-in” with Summit Subaru, Thursday at 4 PM. No clash. Shall I book it?
■🎧 Listening for your answer…
HomeAppointmentsAssistantActivitiesDealers
Book hands-freeClashes caught first; booked only after a spoken “yes”
Salesperson stays in controlAI only suggests. Nothing changes a goal or a record until the salesperson confirms, and everything stays editable.
Knows dealership languageA custom vocabulary keeps terms like F&I and GAP, and every dealer and contact name, spelled correctly.
Survives the roadRecording keeps going through calls, app switches, screen locks and lost signal. One tap resumes.
MANAGER VIEW

See who went where, and who is going where

Managers get one calendar of the whole team’s visits with what came out of each one, plus a weekly summary written from the recaps. Visits without a debrief stand out.

Field Sales AssistantDashboardTeam calendarInsightsDealersManager
Team calendar · Wed 7 – Tue 13 OctDayWeekMonth
17
Visits this week
11
Completed so far
9 of 11
With a debrief and recap
4
Follow-ups booked from debriefs
Wed 7Thu 8Fri 9 · TodayMon 12Alex Morgan
Summit Subaru
9:00 · ✓ Recap
Westbrook Ford
10:00 · ✓ Recap
Lakeside Chevrolet
4:00 · Brief ready
Westbrook Ford
11:00 · Brief ready
Taylor Quinn
Sunrise Toyota
10:30 · ✓ Recap
Pinecrest Toyota
2:00 · No debrief yet
Metro Honda
1:30 · ✓ Recap
Harbor Mazda
9:30 · Brief ready
Sam Ortiz
Highland Buick GMC
11:00 · ✓ Recap
Golden State Kia
3:00 · ✓ Recap
Riverside Nissan
2:00 · Brief ready
This week · written by AI from the week’s recaps
17 visits, 11 completed and 9 with a recap. Westbrook Ford agreed new payment terms and Metro Honda’s warranty backlog is cleared. Two visits have no debrief yet: Pinecrest Toyota and Sunrise Honda.
Sample names and numbers.
SIDE BY SIDE

Before vs. with the Field Sales Assistant

AreaBeforeWith the Field Sales Assistant
SchedulingOutlook plus a separate long formOne place to plan the visit: dealer, time, attendees and goals
After the visitNotes typed from memory, laterA voice note straight after, in their own words
GoalsFive dropdowns, each updated by handAI suggests a status for each goal from what was said; the rep confirms
Meeting summaryNoneWritten automatically and kept with the visit
Next-visit prepSearch old entriesA brief from past summaries and open goals, read aloud
ManagersChase the team for updatesA team calendar, weekly AI summary and scorecard
MY APPROACH

Core app and summaries first, then voice

The team works between dealerships, on a phone, often in the car, so the record had to come from talking rather than typing. Phase 1 made the existing CRM useful after every visit; Phase 2 added voice, starting with a field test on real visits. Everything runs in the client’s own AWS account, using the Claude API rather than a chat plan, to meet their privacy and financial-regulation requirements.

PHASE 1 · PART AFoundation
  • Code moved to Git with automated tests and deployment
  • Separate test and live environments
  • Fixes to existing issues
PHASE 1 · PART BCore data capture
  • Goals and activities aligned to the original visit form
  • New prospect flow and conversion to dealer
  • Richer appointment details
PHASE 1 · PART CSummaries and briefs
  • A recap of every past meeting
  • A brief for the next visit, read aloud
  • Manager calendar and weekly insights
PHASE 2Voice
  • Voice debriefs on every appointment
  • Suggested goal updates and follow-ups
  • A voice assistant to look up, book and log visits
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